So, here is a logo which i designed for a wood working studio down in Brisbane. They do alot of traditional, old style wood work, so i thought something along the lines of 1950's style logo would suit it quite well.
I think in terms of gestalt principles.. ( i hope thats spelt right ) Like my previous piece there is a definate sense of continuance. By looking at it everything seems to be moving around in almost a circular motion and then directs the eye to the centre.
There is also alot of symmetry happening here which again, adds to the old traditional feel i was after in terms of design.
Also i would like to mention that in terms of design according to the book " How logos work ", when conceptualizing for this logo i wanted something that reflected what the business was about. Not only this, but for the viewer, it needed to represent the type of service they are after as well. For people wanting traditional, quality woodwork done, they suits perfectly.
Also according to the book, a logo must be able to withstand the test of time. This in my eyes, becuase the style is so old itself, its beyond the barriers of fashion, and crosses over into sort of a "timeless style" which never grows old.
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