I really enjoyed this chapter becuase it talks about one of my favourite topics when it comes to design, and that is the comparison between black and white, and full color. Personally i think that each one has its uses and they are so deverse in usability that you can apply both methods to just about anything. I think, however, black and white is extremely effective if you are trying to get the audience to use their imagination. An example of this is the still ever present style of black and white photos. I dont know exactly what it is, but these types of photo leave so much room for the imagination and exploration. And not only that, but by taking away an element of the picture, it forces the viewer to focus more predominately on other aspects such as detail, composition, emotion etc. Its like covering your eyes and then discovering that your hearing abilities before stronger or your sense of touch.
Also, sometimes simplicity can be very effective.
That being said, i think colour can definately add bonus's to any medium. Its more enjoyable to look at and it also catches the eye, which is very important when it comes to design and consumer relations.
One of my favourite techniques when doing design is to use alot of black and white then highlight the target of the design with colour. This is a very effective way of directing the eyes to what you want it to look at.
This probably isnt the best example of what i was talking about. Little too patriotic for me. But its all the same in that its good at drawing attention to a specific object. In this case, the American flags.
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