What ive learnt so far...

What ive learned through this unit, where do i begin...

I guess the main thing that I've learned through this unit is to be very critical in my analysis of creative works whether its music, animation or movies. To be able to sit back and pull apart certain artworks and figure what makes them so effective, how they were made and also what makes up certain styles.

In this unit I have certainly learned alot about comics through Scott McClouds graphic text book "Understanding Comics ". This book has taught me exactly what a comic is and isn't, as well as how comic creators go about constructing their works using the many tools such as text, illustration and the certain design aspects that follow them.

In our lectures I've learned much about where multimedia originates from and how it continues to grow and evolve through the advances in technology, ways of thinking and also as our planets cultures mingle and ideas and traditions are shared.
We've looked at those who greatly impact the world of multimedia directly such as Walt Disney movies, masters of Japanese animation, famous styles of movie introductions etc. Indirectly, we have studied famous European painters and their contribution to art movements that have effected multimedia, musicians and different eras in sound as well as world environments that shape and mold the topics of media and design.
Another thing we have talked about in our lectures is what is required to be a designer. Through looking at various projects as the lion king, studio Gibli and meat love its clear that designers must have discipline, good time management and also a understanding of the tools and techniques used to create their designs.

However, if i could say one thing it is that all of this is aimed to help us designers better understand the world in which we work in. Thus granting us the ability to generate a collective insight on how to be successful in spreading our ideas and adding our own styles and contribution to a continuously evolving industry. And of course, make lots of money :)

Understanding Comics Chapter 9

Last and final chapter! Woot!
One of the points i found really interesting about this chapter was the remark scott made when he said that mastery depends on the percentage in which the creater has successfully concieved into reality what was originally in his/her head. This is a very valid point, as a designer i know it can be very hard to get exactly whats in your mind onto canvas, and i imagine is must be even more hard for those doing film making, painting and making comics.
What conclusion i can draw from reading this book is that comics really are a misunderstood and extremely powerful medium. With comics, creaters have two of the most powerful tools at hand, and that is both pictures and text, and using these two in harmony like comics do, you can demonstrate any idea of tell any story with maximum efficiency. And i suppose that being said, using pictures and text along side itself could be considered a principle of design where designers making posters, flash ad's, brochures or even logo designs can maximize their message broadcast by using both text and imagery.



The poster above ( taken from an art website ) in one such example of what i mean in that having pictures and text can dramatically enhance the viewers experience and help establish that connection we all strive to invoke in our audiences.

Understanding Comics Chapter 8

I really enjoyed this chapter becuase it talks about one of my favourite topics when it comes to design, and that is the comparison between black and white, and full color. Personally i think that each one has its uses and they are so deverse in usability that you can apply both methods to just about anything. I think, however, black and white is extremely effective if you are trying to get the audience to use their imagination. An example of this is the still ever present style of black and white photos. I dont know exactly what it is, but these types of photo leave so much room for the imagination and exploration. And not only that, but by taking away an element of the picture, it forces the viewer to focus more predominately on other aspects such as detail, composition, emotion etc. Its like covering your eyes and then discovering that your hearing abilities before stronger or your sense of touch.
Also, sometimes simplicity can be very effective.
That being said, i think colour can definately add bonus's to any medium. Its more enjoyable to look at and it also catches the eye, which is very important when it comes to design and consumer relations.
One of my favourite techniques when doing design is to use alot of black and white then highlight the target of the design with colour. This is a very effective way of directing the eyes to what you want it to look at.



This probably isnt the best example of what i was talking about. Little too patriotic for me. But its all the same in that its good at drawing attention to a specific object. In this case, the American flags.

Understanding Comics Chapter 7

In this chapter Scott goes on to talk about the structure in which comic artists take in developing their careers.
I think that alot of what was said in this chapter is valid especially the part where he says, "Art is a way we assert our identities as individuals and break out of the narrow roles nature casts us in". This statement is interesting becuase it really narrows down the defination of art which at times can be so broad.
The process that Scott explains that all artists take first is step one: idea/forum. This i agree with totally, but scott also goes on to say that some artists skip this step and straight to the second step which ultimately leads to failure. Personally, i think that its completely impossible to skip the first step. People just dont do things for no reason, and with that being said, artists cant skip this first step. It might be they draw or paint simply becuase they feel like doing it and thats a valid idea/forum as any.
I also really liked the idea that people always copy their idols and produce work that is really a "surface" level. However, i think that this process of copying others work is definately a step in its own. Im not sure if Scott mentions this step in detail, but i think it should be added to the process which he suggests in this chapter.



Also, i think that these steps of process could further be added to with step which represents refinement or modification. An example of this is the picture above from fanboy.com. Here you see the simpsons at their early stage, of course at this time this cartoon was already at the end of the steps which scott mentions. However, its more recent version is very different and the process to which the simpsons took to get here should be a step of its own.

Understanding Comics Chapter 6

In this chapter Scott discusses the relations between pictures and text and how through the course of history they slowly came together and intwined into one another.
I think towards the end of this book Scott seems to be repeating himself quite a bit by covering content which he has already talked about. Alot of the text i read in this chapter seemd to take directly from previous chapters. However, with that being said i didnt agree entirely with some of the things he said in this chapter. Firstly Scott seems to suggest that text and pictures seem to come together during the periods and art movements such as dada, surrealism, cubism and expressionism, however if im understanding him right, i believe that it happened much much earlier and can be traced back earlier in examples such as the middle ages in europe where text became art as well as complimenting it. This picture i found from a website on medieval scripting shows what i mean.



Scott describes this process of turning text into art piece as a "montage" but most designers would call this typography, so im not sure what to think. I would like to know where he is getting his definations from.


Scott mentions that new styles of art is continually judged by the standards of previous art forms. I think this is a good point but could further be elaborated by saying that theres two aspects to this judgement. Firstly visual taste and secondly the amount of effort and skill that is needed to create art.
Personally i dont like modern art at all. In most cases its very boring and lacks pleasant colours. I also believe throwing paint at a canvas, or drawing random lines requires the skill of a two year old and alot of drugs. To me, true artists are the likes of da vinci, michelangelo, picaso and monet.

Understanding Comics Chapter 5

In this chapter, Scott Mcloud as usual, breaks down the elements of a comic and presents each aspect individually. This time he talks about how different visuals can betray emotions.
This idea has been around for a very long time, and ive studied it repeatedly throughout the years. I think the point is very valid that through combinations of diferent lines, color and shapes, an artist can portray some kind of emotion. Not only that, but its a very very important design element in that it helps being that emotional connection between the viewer and the artwork which ultimately leads to the success of the design in getting whatever message it has across to the public.
If your product/design for a video cover can make the viewer feel happy then chances are they will buy the video. If your poster design on abuse against women can envoke a sad/angry and shocked emotion in the person passing by, then the message of that medium is likely to stay in the mind of that person.
Its these ideas of the relationship between visuals, emotion and application to design work that further increase our chance as designers in making our projects really stand out.



Above is a poster for a design exhibition that i organized last year. Behind the text is an array of shapes, lines and colors that are supposed to represent the chaos that goes into design and art.
The combination off all these shapes, colours, lines etc work well in envoking a sense of confusion, chaos and imagination within the viewer.

Understanding Comics Chp. 4

In this chapter Scott focuses on the topic of space and time within comics and explains to the reader how exactly comics demonstrate motion, sound and again how the visualisations can represent and project the sense of time passing.
Scott explains how using certain techniques such as spacing between frames, borderless images and also the style within the picture can all help to contribute time and movement. Not only this, but also through the use of text and frame size can add to this effect.

As a graphic designer, ive had to use the principles of time and motion many times to encorporate a sense of depth within a design. These types of principles are not only important within a comic strip, but also very much so when it comes to advertising and product design. Ultimately becuase they are able to capture the audiences imagination much more then a simple, flat and plan image. Like comics, to be able to do this is very important as it ensures that the viewers are entertained and will buy the comic, or the product again.



Here is a poster design i did last year when i encorporate alot of motion and time to give the poster a very eye catching effect.