Wednesday, September 12, 2007

Emerge Poster



Here is the poster that i designed for the upcoming student exhibition. To me there is alot going on in this poster in terms of design principles.
What strikes me the most is the level of depth that can be found in this photo through the use of transparency and also the millions of layers of shapes as well.
Also, there is alot of contrast as well. Different contrasts include shapes, colours, different textures, light and dark areas as well as soft and hard objects which appear everywhere here.
There is a slight hint of continuence going on here as well...only slight but it is there..through the use of the lines which start on the sides and seem to flow through the title and out of the page again.
There is also a real use of positive and negative space going on here. At the top is cluttered with heaps of colorful objects as well as the title and a description where the bottom is left pretty much open.
With the black and white picture in the background..again there is heaps of contrast here where ive bumped on the contrast between the white and black which gives it alot of depth and again, alot of texture as well.
Brains a little dead at the moment, so im going to leave it at that :) hope i got em all

Monday, September 10, 2007

WorkWorx Logo



So, here is a logo which i designed for a wood working studio down in Brisbane. They do alot of traditional, old style wood work, so i thought something along the lines of 1950's style logo would suit it quite well.
I think in terms of gestalt principles.. ( i hope thats spelt right ) Like my previous piece there is a definate sense of continuance. By looking at it everything seems to be moving around in almost a circular motion and then directs the eye to the centre.
There is also alot of symmetry happening here which again, adds to the old traditional feel i was after in terms of design.
Also i would like to mention that in terms of design according to the book " How logos work ", when conceptualizing for this logo i wanted something that reflected what the business was about. Not only this, but for the viewer, it needed to represent the type of service they are after as well. For people wanting traditional, quality woodwork done, they suits perfectly.
Also according to the book, a logo must be able to withstand the test of time. This in my eyes, becuase the style is so old itself, its beyond the barriers of fashion, and crosses over into sort of a "timeless style" which never grows old.

Wednesday, August 29, 2007

Michael Gestalt principles

Instructor response to the exercise.

Wednesday, August 22, 2007

Gestalt Princiles



With this design, i can definately see elements of the Gestalt Principles. In particular continuity. This is shown through the wavy lines which direct the viewer to the bottom left side of the page and give the overall image a sort of a flow.

Response to Contrast Evaluation

Instructor comments on contrast exploration.

Wednesday, August 15, 2007

contrast



This is a art piece i did last year. I think this demonstrates a number of techniques used in contrasting.
The smoothness of the girls skin to the roughness of the ruins surrounding her is a good example of contrast and is in my opinion very effective.
There is also contrast between dark areas and light areas. Light areas being the girl herself and the moon, and the rest of the image staying quite dark which gives it a sort of hierarchy.
The picture is also balanced into negative and postive space.
Lastly, the woman has very soft and curvy egdes in comparison to the edges of the concrete which are sharp and jaggered. This works well together.

Coke Competition




Here is my design for the upcoming competition by Nandos for a coke cola bottle design. So far this is what ive come up with. I think it looks quite good and to be is gives off the vibe of Optimism and Happiness, which was the criteria for the entry.
However, i think i will have to change some of the shapes and silhouettes ive used to give it a little more depth by using gradients.
Apart from that, i think the colors and overall layout work well. I stll need be to print it off and see what it looks like on a bottle before i can be a %100 confident with this.