Mako Creative

Righto, Gestalt gestalt gestalt... So, here is a design which did for my major at hte beginning of this year for my corporate identity assignment for
a company i made up for myself called Mako Creative.. i like the name personally.
To start off with, i would like to talk about Gestalt principles ;)
I notice here there is alot of coninuence going on as usual, this is through the border designs of both the back and front of the brochure.
The design flow and direct the viewer around in sort of a circle outling the page, even though this is subtle.
On the front page ( the black one ) there is a little bit of Closure happening... On the front there is a the logo which has been
erased in some areas to give it a aging effect and the black background shows through..however, due to the remaing elements of the logo that is left
behind..you can see the logo shape and design itself.. well i can. Thats about as close to closure i can find in this design. Unfortunately thats all the gestalt princles i can find in this design.
ANd now for a more general overview of this brochure.
Contrast, there is plenty of it..once again im a big fan of using shades with colors..in this case ive done it with the black and white picture of a city
along with the colourful patterns and texture overlayed ontop.
On the front cover, although there isnt any colours used, there is still plenty of contrast using just black and white as well as midtones.
Along with the contrast, there is alot of depth as well. THis is done through the use of different shades of the same color, as well as lowering opacities on some objects which others stay full, and also
using good photos that use alot of perception and view points.